Interviews conducted with customers who recently left or stopped using a service/product to uncover reasons for churn and identify improvement areas.
Best option to evaluate services
Relevant Industries: Financial Services, Shopping Center, Government, BUMN
A controlled, face-to-face testing environment at Proxima’s in-house facility, used to evaluate product or concept feedback in a neutral, consistent setting.
Best option for product launch/prototype
Relevant Industries: FMCG, Consumer Goods
A standard method for gauging how satisfied customers are with a product, service, or experience—typically using a 1–5 or 1–10 scale.
Best option to evaluate services
Relevant Industries: Financial Services, Shopping Center, Government, BUMN, Property
Evaluates customer service quality and experience by sending trained individuals to interact with staff, products, or services anonymously.
Best option to evaluate services
Relevant Industries: Shopping Center, Retail, Financial Services, Property
Assesses consumer reactions to a product through direct usage. Blind tests focus on intrinsic qualities (taste, texture, etc.) without brand influence, while branded tests incorporate brand perceptions.
Best option for product launch/prototype
Relevant Industries: FMCG, Consumer Goods, Food Service
Simulates a real or mock retail environment to evaluate how well a product stands out among competitors. Helps assess visual appeal, shelf visibility, packaging effectiveness, and purchase intent based on in-store dynamics.
Best option for product launch/prototype
Relevant Industries: FMCG, Consumer Goods, Retail
Measures how well consumers know a brand (aided/unaided awareness), and their ability to recognize or recall the brand in relevant situations.
Relevant Industries: FMCG, Consumer Goods, Retail, Financial Services, Media & Ads
Tests early-stage ad ideas (scripts, storyboards) for clarity, relevance, emotional impact, and potential to persuade before production.
Relevant Industries: Media & Ads, FMCG, Consumer Goods, Shopping Center, Financial Services
Evaluates finalized ads before they go live, focusing on message clarity, brand linkage, emotional appeal, and call-to-action effectiveness.
Relevant Industries: Media & Ads, FMCG, Consumer Goods, Financial Services
Evaluates the perceived value of a brand, including its emotional, functional, and financial associations in the minds of consumers.
Relevant Industries: FMCG, Consumer Goods, Financial Services, Retail, Shopping Center
Examines brand performance across stages: Awareness → Consideration → Trial → Purchase → Loyalty—pinpointing where the brand loses or retains customers.
Relevant Industries: Financial Services, FMCG, Consumer Goods, Retail, Shopping Center
Monitors key brand metrics over time, such as awareness, usage, perception, and loyalty—providing early warning signs and long-term brand performance.
Relevant Industries: FMCG, Consumer Goods, Retail, Financial Services
Uncovers consumer perceptions and associations linked to a brand—used to guide positioning, communication, and brand strategy.
Relevant Industries: FMCG, Consumer Goods, Financial Services, Retail, Shopping Center
Measures how well an ad performed after airing, in terms of recall, brand impact, persuasion, and behavioral influence.
Relevant Industries: Media & Ads, Financial Services, Food Service
Evaluates the appeal, clarity, and relevance of a product concept before development. This includes idea evaluation, naming, positioning, and key benefit testing.
Relevant Industries: FMCG, Consumer Goods, Financial Services, Property
Builds a deep understanding of consumer demographics, attitudes, behaviors, and aspirations to support product development and marketing strategies.
Relevant Industries: FMCG, Consumer Goods, Shopping Center, Property
Analyzes drivers of repeat purchase, brand stickiness, and long-term customer retention factors.
Relevant Industries: Financial Services, FMCG, Consumer Goods, Shopping Center, Food Service, Property
An in-depth evaluation where participants interact directly with a car model or prototype to provide feedback on design, features, and purchase interest—ideal for pre-launch testing.
Groups customers based on shared characteristics, demographics, psychographics, and behaviors to tailor marketing and product strategies.
Identifies and ranks consumer preferences among product features, services, or experiences to inform development and positioning.
Assesses the potential success of a new product, service, or expansion by analyzing demand, competition, and operational factors.
Explores customers’ daily routines, usage patterns, triggers, and underlying motivations to uncover insights that drive purchasing and engagement.
Consumers are given products to use in their natural environment over a set period, providing feedback based on real-life usage and long-term satisfaction.
Tracks the customer’s decision-making journey—from awareness to purchase—to identify key touchpoints, pain points, and opportunities for influence.
In-depth, qualitative exploration of the market through ethnography, expert interviews, store visits, and consumer interaction—ideal for initial category understanding or innovation groundwork.
Provides a comprehensive view of a specific market category—size, growth, players, consumer segments, trends, and opportunities.
An in-depth evaluation of a brand’s own media assets. This study assesses message clarity, media performance, and audience sentiment to ensure alignment with brand objectives and maximize communication effectiveness.
Assesses customer loyalty and advocacy through one key question: “How likely are you to recommend this brand/product to others?”
Tests the effectiveness and appeal of packaging design in terms of visual impact, clarity of information, shelf stand-out, and perceived product quality.
Visualizes how consumers perceive multiple brands in a category based on key attributes, helping identify whitespace and differentiation opportunities.
Assesses customer impressions, satisfaction, and potential regrets immediately after purchasing a product or service.
Identifies the optimal price range consumers are willing to pay and determines acceptable price thresholds to maximize value without losing volume.
A creative, insight-driven process to generate new product ideas based on unmet consumer needs, market gaps, and innovation trends. Often includes co-creation workshops, expert panels, or early-stage consumer validation.
Measures how satisfied consumers are with a product they've already experienced. Useful for continuous improvement and post-launch evaluation.
Measures likelihood of a consumer buying a product or service based on concept, trial, or exposure—often used in forecasting and testing readiness.
On-ground measurement of product presence, pricing, stock levels, visibility, and promotions in retail outlets—used to assess distribution health and retail competitiveness.
Identifies factors that hinder or encourage product/service adoption, uncovering both rational and emotional motivators.
Observes real users interacting with a product or interface to uncover usability issues, friction points, and opportunities for improvement. Common in digital, app, or device-based products.
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